Last time we analyzed the steps involved in creating a comprehensive, long-term Marketing PR Plan for your company or organization. A strategic marketing plan is vital to the success of your business for a number of reasons, including building brand awareness; marketing your programs, services, and products to key stakeholders; and supporting other aspects of [...]

This story is dedicated to Al, Ron, Harry J., and all of the great coaches that I known. The Parent "The next time I recruit a team, I'll do it in an orphanage..."  Every youth basketball coach has quietly uttered those words or a similar expression, at least once in their career. Whenever basketball coaches [...]

Sunday morning in Whitby, Ontario may mean many things to my fellow suburban citizens. Frantic scrambling to get to the youth hockey arena, religious worship, or pure sloth, deserved or not, are common. When our underachieving girls' basketball team is not at some athletic outpost for a weekend tournament, my early Sunday begins with the [...]

Look around you. Who's having fun? Who's just faking it? (And who's just grumpy?) And how much fun are you having? Is there room in your life for a little more fun, or are you just too busy? The Seventh Irresistible Principle of Fun Of the Eight Irresistible Principles of Fun the one that rings [...]

My gold pocket watch is an anachronism. It is as cutting edge as an electronic typewriter or as snail mail. A cell phone tells better time, sleek and graceful, with gigabytes of ring tones and video. The heavy watch in its place of honour represents a time before retro with the telling of analog stories [...]

Last time, we talked about branding your company or organization in order to differentiate yourself from the competition. Once you have defined your target markets, created your key messages, and developed a visual image, you are ready to create your Marketing Toolbox. A  Marketing Toolbox contains the essential ingredients you need to successfully reach and [...]