I love newsletters. They can be internal (for employees) or external (for everyone else), print or e-mail. While the brochure is a great tool to get new clients, a well-done newsletter is the best, most cost-effective tool to keep all of your markets informed about what you are doing. I tell clients to send their [...]

Thinking can be such a struggle sometimes. My sophisticated teenage children will tell you without much prompting that I apparently gave up this battle some time ago. In our amphetamine paced world, where speed usually trumps sense, our much stressed brains need relief. Its synapses harness the power of the peerless microprocessor – reasoning, planning, plotting, [...]

It’s a Catastrophe! Today’s common understanding of “catastrophe” – a sudden disaster – is not the word’s original meaning.  It first meant “a reversal of what is expected,” something altogether more broad, more benign and perhaps more useful (you’ll see the connection with words like “apostrophe,” whose etymology means in effect a “turning point.”) The extension [...]

Last time, we looked at ways to create a customized toolbox for your company or organization, incorporating the best marketing tools for your target markets. In this article, we’ll examine the value of creating a brochure, as a tool to generate new business, increase sales, raise awareness, and provide credibility. A good brochure provides an overview [...]

Our son Thomas has many sporting enthusiasms, a good thing at age 15. Some of them, like the Ultimate Fighting Championship, are the sort of televised brawling that leaves the old man a little cold. These huge UFC warriors are brave and the fighting is clearly real, but I have my suspicions that the UFC [...]

So how did you do? Really.  No “nicey nicey” banal comments please on how it was “great.” What really worked - and why? And what really didn’t work - and why not? What role did you have? In the success? In the failures? After a project or an event, it’s rare that anyone, either individually or [...]