Last time, we talked about creating an Internet site as an element of your marketing mix. Hand in hand with your Internet site is an On-line Media Room, one of the fastest growing segments of marketing. If you want to see how other companies are already taking advantage of the On-line Media Room, input “Press [...]

… but trust me, you don’t. In fact, none of us do. We’re very visual creatures, and although this seems to be a great measure for what is and what isn’t – "I’ll believe it when I see it" – consider this: We can’t see (and don’t know) what makes up most of the universe We can’t [...]

This is a continuation of Bayou Bryan and the Huba Buba Classic – Part 2: Natchez. Everyone has stood waiting at a starting line. The start is the metaphor that resonates through every channel in which our lives flow. Bad starts, great starts, fresh starts, false starts – starts lead to finishes, alpha and omega. The [...]

This month, we add a website to the brochures and newsletters in your Marketing Mix. The web works best as one tool in your marketing strategy, so promote your site in everything you write: brochures, newsletters, articles, media kits, and sales kits. The most important thing to remember about creating a website is to be realistic about [...]

This is a continuation of Bayou Bryan and the Huba Buba Classic – Part 1: The Office. Now we find ourselves in Natchez, Mississippi on road to the Huba Buba Classic where we stayed at Hotel Erola. The Hotel Erola was both a faded Art Deco masterpiece and a relative architectural newcomer to Natchez. The wide streets [...]

My office is not the typical Canadian home business tax haven. It is the place where I wage my daily battle for effective self expression against deadlines both editorial and self imposed. There are no claims made here for 25% tax deductibility on every imaginable residential expense. Those are the same ‘offices’ described with exactitude [...]