It is written that in the beginning, God created the heaven and the earth. In seven stupendous days, He formed the plants, the animals, the seas, and the skies. And as proof of both His divine power and His inestimable sense of humour, God created public relations, the world’s true oldest profession. Advertising and self-promotion are [...]

Lesson One:  Got an idea?  Ask yourself “so what?” Having a good idea is the easy part of innovation.  It’s so easy, it’s not worth even getting excited about it. You’ve got to spend some time checking out whether your idea has legs.  There are two places to look: You. Do you care enough about this product?  [...]

The flags are first to the field, their acres of silk woven with every colour ever known to the world, both ancient and modern. The traditional styling of the French tricolors and the vibrancy of Ghana’s Black Star generate the same anticipatory cheer when they are set against the unsullied green pitch. A small phalanx [...]