Studies have shown that 90% of people are more afraid of speaking than of dying. So for anyone who thinks that they cannot do public speaking, consider it. I know that the two most cost-effective tools for marketing any business or organization are speaking and writing. I first started my speaking career in 1992, with a [...]

I do not often reach for my trusty Oxford English Dictionary of Etymology while taking in a golf telecast, but the CBS commentary at this year’s British Open drove me to it. The announcers were making their usual fawning references to Tiger Woods, a peerless athlete, and the pressures that he faces every week in competition. [...]

Every autumn, an announcement is published in the community newspaper and a photocopied version is pinned up on the local high school bulletin boards. “Durham Eclipse Girls Under 18 Rep basketball team tryouts, Monday, October 1 at 6 pm, other dates to be announced. Eastdale CVI Oshawa. All players welcome.” This terse invitation is both the [...]

We spent the last few articles talking about the basic tools of a marketing PR campaign, including “branding,” creating a visual image, and developing printed materials: business cards, brochures, newsletters, postcards, and Internet sites. This month, we’ll look at another powerful tool to market your company or organization – special events. In the past, everyone organized [...]

Friendly discussions do exist, I suppose. Perhaps in Quaker meeting halls or at yoga classes you might find a discussion where the words are measured, polite and neat. When a conversation is truly amiable, the emotion of the moment never extends past the issue at hand to the persons who are exchanging the words. In [...]