ACQYR Seminars: Marathon Strategies for Personal and Marketing Success Seminars and Training Sessions
Seminar: Run, Susan, Run! with Facilitator Susan Sommers
Based on the strategies and tools used to train for, and successfully complete, one full marathon (in 2005 at the age of 60), three half-Marathons, and 20 5k and 10k runs, Susan Sommers created two new training sessions for personal/fitness success and marketing success. As one of Canada’s leading experts in marketing and media relations training and consulting for over 25 years. Susan is an award-winning author, speaker, trainer, and coach. In her training sessions and Keynotes, Susan provides practical tools and easy techniques to motivate participants to achieve their personal and business goals.
As a Keynote or a Workshop, the new presentations inspire audiences to adopt a positive attitude and to stay true to their dreams. Susan combines humour, personal stories, and passion into programs that have been described as "entertaining," "inspiring" and "thought-provoking."
MARATHON STRATEGIES FOR MARKETING SUCCESS
For businesses, not-for-profits and associations, Susan's new training program combines the strategies she used to train for, and complete, the Scotiabank Marathon. in 2005 with her award-winning Marketing and Media Relations training sessions. She provides participants with a new understanding of communications, actionable ideas, and new energy, guaranteed to increase their credibility, visibility, and bottom line!
Susan Sommers provides participants with practical tools and easy-to-follow techniques to create, implement and evaluate a dynamic marketing and media relations program.
Learn how to brand your company or organization, cost-effectively reach target markets and media with key messages and tools, and motivate them to take action. Find out how you can use the Marathon Strategies for Marketing Program to develop a customized "Marketing and Media Relations' Toolkit" for your company, organization, or association. Can be customized for small business owners, sales professionals, corporations, non-profits, business clubs, networking groups, professional sales organizations, and associations.
Learn how to:
- Understand the secrets of marketing PR
- Maximize your promotional and advertising dollars
- Analyze the competition and define your strategic advantage
- Define and prioritize your target markets
- Develop an integrated, on-going marketing program for your company, products, and services
- Create a customized "Marketing Toolkit" for your company, organization, or association
- Acquire the presentation skills you need to deliver your message in the boardroom and in the media
- Build on-going relationships with your key media
Techniques:
Combines a variety of techniques: personal experiences, case studies, group work, role playing, videotaping, and a comprehensive workbook.
MARATHON STRATEGIES FOR PERSONAL SUCCESS
At the age of 60, Susan Sommers completed her first marathon in September 2005 and in the process, found serenity, stamina, and a fit body! She uses humour, personal stories, and simple life strategies to show how anyone can achieve their goals and fulfill their dreams, using the principles, skills, and inspiration of her Marathon Strategies Program:
Learn how to:
- Make a long-term commitment
- Do your research
- Define and prioritize your target markets
- Examine Your Strengths and Weaknesses
- Analyze the competition
- Create strategic alliance
- Set short-term and long-term goals
- Develop an Action Plan
- Execute your plan
- Evaluate the results
- Celebrate your success
- Build for the future
Techniques:
Combines a variety of techniques: personal experiences, case studies, group work, role playing, videotaping, and a comprehensive workbook.
Backgrounder: Susan Sommers, Motivational Speaker and Author
Susan was born and raised in New Jersey and earned a Masters Degree from Columbia University and a Bachelor of Science Degree from Syracuse University. After moving to Toronto, she received a Public Relations Certificate from the University of Toronto.
Prior to starting her career in journalism, speaking, and training, Susan was the Marketing Director for Olympia & York Developments Limited at First Canadian Place.
In 1982, Susan founded her own public relations and media relations agency, susan sommers + associates. Since then, she has developed marketing and publicity programs for public and private sector companies and organizations across Canada, including Queen's University, The Toronto Blue Jays, Designers Ontario, The Second Cup, Forever Plaid, Moneysworth & Best Shoe Repair, Imago Restaurants. Matinee Fashion Ready-to-Wear, Volunteer Centre of Toronto, and The Yoga Studio.
Since 1990, Susan has designed and delivered programs to audiences across Canada, including corporations, businesses, professional associations, not-for-profit organizations, and shopping centres. Susan currently designs and delivers her marketing training programs through the Schulich School of Business (York University), Sprott School of Business (Carlton University), the University of Toronto's School For Continuing Studies, and Canadian Fundraiser. She has also designed workshops for Halton Hills Parks & Recreation, City of Toronto, and Running Room.
As a journalist and author, Susan has written weekly columns for The Globe and Mail and The Toronto Star, as well as feature articles for a variety of consumer and trade publications. Her most recent book, Building Media Relationships, was published by Irwin Publishing in 2002. Her workbook for non-profits, called Media Wise, was published by United Way of York Region. For two years, Susan wrote monthly columns for PR Canada’s Internet newsletter. Her new DVD, Building Media Buzz, will be released in 2006.
In addition to her speaking career (and her running routine), Susan is married, mother of two daughters, grandmother of four, and actively involved in the North York YMCA's Breakfast of Champions.
What People Are Saying...
"I thought your presentation was terrific. It contained a wealth of basic information in a concise and tightly prepared package and highly tuned to the particular audience."
"On behalf of Basketball Ontario, I would like to extend our sincerest gratitude for delivering such a practical, informative and valuable workshop."
"I wanted to thank you for organizing this wonderful event with Susan Sommers yesterday. The workshop exceeded my expectations and I felt enriched once I stepped out of that room at the end of the day. So thanks again; you did a wonderful job, and so did Susan. Please keep me on your list for future workshops; I would love to see more speakers of that calibre."
"I would like to thank you for a very informative and well thought out course. I enjoyed it very much and feel that I came away with lots of food for thought."
"Thank you very much for giving a wonderful presentation. It was very interesting, and we received lots of positive feedback from those who attended."
Training Programs
Keynotes and Presentations
- Up to 2 hours
- Customized to your audience and occasion
- Excellent for conferences, meetings, special events, and retreats
Public Workshops
- Includes comprehensive workbook
- Designed and delivered in half-day, one-day, or two-day formats
Customized Workshops and Seminars
- In-house training or retreats
- Lunch and Learn sessions
- ½ day, full day, two day, and weekend programs
- Includes pre-program survey of participants
- Includes customized workbook
Breakout Sessions
- Can be customized for audience
Courses
One-on-One Coaching and Consulting
- The one-on-one coaching brings results: more focus, better and faster goal achievement, increased accountability, less stress, and more growth. Available by telephone, e-mail, or in person.
Interactive Telephone Sessions
- One-hour sessions presented live via telephone conference call. Includes comprehensive handout.
Webinars
- 60 to 90 minute sessions in marketing or media relations.
Learn about ACQYR Seminars with Susan Sommers by contacting us at: seminars@acqyr.com or 1-877-438-3048.
