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Susan Sommers
About the Author: Susan Sommers is one of Canada's leading marketing and media relations consultants, trainers, and speakers. She is the author of two new books on Canadian media: Building Media Relationships (Irwin Publishing) and media wise (United Way of York Region).
For the past 25 years, she has organized marketing and media relations campaigns, events, and promotions through her firm, susan sommers + associates. Susan also designs and delvers workshops, training programs, and keynotes in marketing and media relations across Canada.
For more information, visit her website at
www.susansommers.ca, call Susan at (905) 889-6029 or e-mail her at
susan@susansommers.ca
The first networking breakfast I ever attended was in 1982 at the Sheraton Hotel. It was a new Women’s Networking group and I was eager to meet everyone in the room. In fact, I would say that for the first 10 years I spent networking, I tried to collect as many cards as possible and [...]
Studies have shown that 90% of people are more afraid of speaking than of dying. So for anyone who thinks that they cannot do public speaking, consider it. I know that the two most cost-effective tools for marketing any business or organization are speaking and writing.
I first started my speaking career in 1992, with a [...]
We spent the last few articles talking about the basic tools of a marketing PR campaign, including “branding,” creating a visual image, and developing printed materials: business cards, brochures, newsletters, postcards, and Internet sites. This month, we’ll look at another powerful tool to market your company or organization – special events.
In the past, everyone organized [...]
Last time, we talked about creating an Internet site as an element of your marketing mix. Hand in hand with your Internet site is an On-line Media Room, one of the fastest growing segments of marketing. If you want to see how other companies are already taking advantage of the On-line Media Room, input “Press [...]
This month, we add a website to the brochures and newsletters in your Marketing Mix.
The web works best as one tool in your marketing strategy, so promote your site in everything you write: brochures, newsletters, articles, media kits, and sales kits.
The most important thing to remember about creating a website is to be realistic about [...]
I love newsletters. They can be internal (for employees) or external (for everyone else), print or e-mail. While the brochure is a great tool to get new clients, a well-done newsletter is the best, most cost-effective tool to keep all of your markets informed about what you are doing. I tell clients to send their [...]
