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Susan Sommers
About the Author: Susan Sommers is one of Canada's leading marketing and media relations consultants, trainers, and speakers. She is the author of two new books on Canadian media: Building Media Relationships (Irwin Publishing) and media wise (United Way of York Region).
For the past 25 years, she has organized marketing and media relations campaigns, events, and promotions through her firm, susan sommers + associates. Susan also designs and delvers workshops, training programs, and keynotes in marketing and media relations across Canada.
For more information, visit her website at
www.susansommers.ca, call Susan at (905) 889-6029 or e-mail her at
susan@susansommers.ca
Last time, we looked at ways to create a customized toolbox for your company or organization, incorporating the best marketing tools for your target markets.
In this article, we’ll examine the value of creating a brochure, as a tool to generate new business, increase sales, raise awareness, and provide credibility. A good brochure provides an overview [...]
Last time we analyzed the steps involved in creating a comprehensive, long-term Marketing PR Plan for your company or organization. A strategic marketing plan is vital to the success of your business for a number of reasons, including building brand awareness; marketing your programs, services, and products to key stakeholders; and supporting other aspects of [...]
Last time, we talked about branding your company or organization in order to differentiate yourself from the competition. Once you have defined your target markets, created your key messages, and developed a visual image, you are ready to create your Marketing Toolbox.
A Marketing Toolbox contains the essential ingredients you need to successfully reach and persuade [...]
Over the past year, I have been writing a monthly column on Canadian media, Media Interface, for PR Canada’s newsletter. During that time, I have provided readers with the tools they need to research, create, and evaluate a long-term media relations program.
I believe that Marketing PR is one of the most exciting trends to emerge [...]
