The first networking breakfast I ever attended was in 1982 at the Sheraton Hotel. It was a new Women’s Networking group and I was eager to meet everyone in the room. In fact, I would say that for the first 10 years I spent networking, I tried to collect as many cards as possible and to avoid long conversations with people who did not seem to be a potential client for my business.

Over the years, the role of networking – and my attitudes towards networking – have changed. I continue to attend a number of events each month – women’s networking groups, Chamber of Commerce... Continue Reading...

Last time, we looked at ways to create a customized toolbox for your company or organization, incorporating the best marketing tools for your target markets.

In this article, we’ll examine the value of creating a brochure, as a tool to generate new business, increase sales, raise awareness, and provide credibility. A good brochure... Continue Reading...

Last time we analyzed the steps involved in creating a comprehensive, long-term Marketing PR Plan for your company or organization. A strategic marketing plan is vital to the success of your business for a number of reasons, including building brand awareness; marketing your programs, services, and products to key stakeholders; and supporting other... Continue Reading...

Last time, we talked about branding your company or organization in order to differentiate yourself from the competition. Once you have defined your target markets, created your key messages, and developed a visual image, you are ready to create your Marketing Toolbox.

A  Marketing Toolbox contains the essential ingredients you need to... Continue Reading...

Over the past year, I have been writing a monthly column on Canadian media, Media Interface, for PR Canada’s newsletter. During that time, I have provided readers with the tools they need to research, create, and evaluate a long-term media relations program.

I believe that Marketing PR is one of the most exciting trends to emerge in the... Continue Reading...