John Sweeney, a professional improvisational comedian and public speaker, talks about the importance of brainstorming in the innovation process. Being a comedian, he makes a living on coming up with innovative ideas for his performance sets, making him an authority on this subject.

In order for great ideas to surface, we need to start with brainstorming. It is an important process that allows us to release the ideas in our head to be tweaked into something concrete and feasible.

Key Points from this Video:

• Brainstorming allows us to create tons of valuable ideas at the beginning of a process.
• It allows us to gather diverse points-of-view.
• Brainstorming fills our “idea pot.”

Overall Rating (1-5): 5

Entertainment Rating (1-5): 3

This video is not too entertaining, although it is effective in the message that it conveys.

Instructional Rating (1-5): 3.5

The speaker basically stresses the importance of brainstorming but does not give any procedures to follow (e.g. how to brainstorm efficiently).

Sincere thanks and appreciation goes out to Lailani Mendoza for this in-depth inspirational video review!